Archive for October, 2009
These two terms are currently being used interchangeably. This was discussed in the MCPC09 Conference by Sunnika and Brage They have found that “mass customization” referees more often to tangibles, while “personalization” is rather used in the context of “intangibles”. In other words mass customization is likely to be about products, while personalization is associated […]
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Platforms for personalization 